Jaguar plans to undergo a major brand overhaul, transforming it into a more luxurious automaker whose new lineup of electrified vehicles will target a more affluent set of buyers. The first to adopt this new ethos will be a new four-door "grand tourer" with a starting price of around $120,000. It will ride on a new platform dubbed 'JEA,' and Jaguar promises that range will exceed 400 miles.