Every year, each new car follows an unfortunate trend in which its price gets a few extra dollars signs tacked on. Among the most notorious offenders as of late is Jeep, as the brand seemingly aims to move itself upmarket. You can thank the plush Wagoneer lineup for that. But even despite contributing to a world where $70,000 Wranglers exist, Jeep appears to be coming back down to earth with significant price cuts on the 2024 Grand Cherokee.

The surprising switch in direction sees Grand Cherokee prices get slashed by as much as $2,000 on lower trim levels, while the Limited, Summit, and Summit Reserve get respective discounts of $3,500, $4,000, and $4,595. This means that all Grand Cherokee models now sit below the $70,000 mark, even with the $1,795 destination charge brought into the equation. However, the starting price remains at $38,290 (destination charge included), as the entry-level Laredo A does not benefit from any price cuts. It's the same situation for 4xe plug-in hybrid models.

As for the three-row Grand Cherokee L, prices are said to start at $40,305 this year. And unlike its two-row counterpart, prices for higher-end models still pass the $70,000 threshold, as the extra row of seats tacks on an additional $2,000 (the Laredo trim is an exception, as the upgrade to three rows only costs an extra $1,795).

Source: Motor1

Image Credits: Jeep