top of page

With the first Crown to arrive in the United States, Toyota tried to appeal to Americans with an awkward SUV-like appearance in the form of a jacked-up, plastic-clad sedan. The brand is now bringing a second Crown vehicle to our shores, and this time it doesn't try to pass for a crossover, because it is one. It's called the Crown Signia, and it's identical to the Crown Estate SUV being sold overseas. It's a stylish crossover at that, taking the shape of a luxurious high-riding wagon.


When it arrives for the 2025 model year, the Crown Signia will supplant the short-lived Venza as the midsize two-row in Toyota's lineup. It will still offer the things people liked about the last Venza, namely its standard hybrid powertrain and Lexus-like accomodations, while improving on the cramped cabin of its predecessor.




Taking up residence under the hood is a naturally aspirated 2.5-liter four-cylinder engine, which is joined by three electric motors. Before you ask, this means AWD comes as standard kit on all models, with the first two motors mounted in front and another one at the back. Together, they make a combined 243 horsepower, which champions the Venza by 24 horses. This power bump is sent to all four wheels through a CVT automatic transmission. A luxurious family hauler like the Crown Signia may not look like it can two 2700 pounds, but it can, whereas the Venza didn't boast a tow rating to begin with.


On the outside, the Crown Signia is refreshingly simple for a Toyota. There are bits of Lexus scattered everywhere, while a clean, Prius-like design dons the front end. It incorporates thin daytime running lights with the real headlights positioned just below, along with minimal intakes. Soft lines ride across the Signia's long body to its even simpler rear end, which features a thin set of connected taillights and not much else.



Like the latest Camry, the Crown Signia seems to have lifted the original Crown's interior and dropped it into its more spacious body. It's a cabin that represents the premium Crown badge well, offering a sumptuous-looking interior that appears to tiptoe into Lexus territory. In front of the driver sits a pair of 12.3-inch displays that come as standard equipment, as does support for wireless Apple CarPlay and Android Auto. Additionally, there are three USB ports for front passengers, while rear passengers have two ports.


The Crown Signia will come in just two trims, XLE and Limited. The XLE starts things out with 19-inch wheels, seating made of fabric and vinyl, a six-speaker sound system, a power tailgate, and a heated leather steering wheel. That's a good amount of standard equipment for the base model, but it gets even better with the Limited, which adds leather upholstery, heated rear seats, larger 21-inch wheels, a panoramic glass roof, and an 11-speaker JBL audio system. Both models include Toyota's TSS 3.0 driver assistance package.




The Toyota Crown Signia will begin arriving at U.S. dealers in 2024, though official pricing hasn't been announced yet. But considering the plethora of standard features packed into this SUV, not to mention the extra cachet that comes with the Crown badge, the Signia's price tag will likely surprass that of the Venza. That means you should expect it to start towards the higher end of the $40,000 range.


Do you prefer this over the Venza?

Image Credits: Toyota
Revealed
Nov 17, 2023
 •

2025 Toyota Crown Signia Draws The Line Between Wagon And SUV

The two-row crossover comes as a hybrid only and is set to replace the Venza.

With the first Crown to arrive in the United States, Toyota tried to appeal to Americans with an awkward SUV-like appearance in the form of a jacked-up, plastic-clad sedan. The brand is now bringing a second Crown vehicle to our shores, and this time it doesn't try to pass for a crossover, because it is one. It's called the Crown Signia, and it's identical to the Crown Estate SUV being sold overseas. It's a stylish crossover at that, taking the shape of a luxurious high-riding wagon.


When it arrives for the 2025 model year, the Crown Signia will supplant the short-lived Venza as the midsize two-row in Toyota's lineup. It will still offer the things people liked about the last Venza, namely its standard hybrid powertrain and Lexus-like accomodations, while improving on the cramped cabin of its predecessor.




Taking up residence under the hood is a naturally aspirated 2.5-liter four-cylinder engine, which is joined by three electric motors. Before you ask, this means AWD comes as standard kit on all models, with the first two motors mounted in front and another one at the back. Together, they make a combined 243 horsepower, which champions the Venza by 24 horses. This power bump is sent to all four wheels through a CVT automatic transmission. A luxurious family hauler like the Crown Signia may not look like it can two 2700 pounds, but it can, whereas the Venza didn't boast a tow rating to begin with.


On the outside, the Crown Signia is refreshingly simple for a Toyota. There are bits of Lexus scattered everywhere, while a clean, Prius-like design dons the front end. It incorporates thin daytime running lights with the real headlights positioned just below, along with minimal intakes. Soft lines ride across the Signia's long body to its even simpler rear end, which features a thin set of connected taillights and not much else.



Like the latest Camry, the Crown Signia seems to have lifted the original Crown's interior and dropped it into its more spacious body. It's a cabin that represents the premium Crown badge well, offering a sumptuous-looking interior that appears to tiptoe into Lexus territory. In front of the driver sits a pair of 12.3-inch displays that come as standard equipment, as does support for wireless Apple CarPlay and Android Auto. Additionally, there are three USB ports for front passengers, while rear passengers have two ports.


The Crown Signia will come in just two trims, XLE and Limited. The XLE starts things out with 19-inch wheels, seating made of fabric and vinyl, a six-speaker sound system, a power tailgate, and a heated leather steering wheel. That's a good amount of standard equipment for the base model, but it gets even better with the Limited, which adds leather upholstery, heated rear seats, larger 21-inch wheels, a panoramic glass roof, and an 11-speaker JBL audio system. Both models include Toyota's TSS 3.0 driver assistance package.




The Toyota Crown Signia will begin arriving at U.S. dealers in 2024, though official pricing hasn't been announced yet. But considering the plethora of standard features packed into this SUV, not to mention the extra cachet that comes with the Crown badge, the Signia's price tag will likely surprass that of the Venza. That means you should expect it to start towards the higher end of the $40,000 range.


Do you prefer this over the Venza?

Image Credits: Toyota

More From 

Revealed

2025 Corvette Adds A Splash Of Color With New Yellow, Orange, Purple Options

2025 Corvette Adds A Splash Of Color With New Yellow, Orange, Purple Options

2025 Ram 1500 RHO Replaces The Hemi V8 With A Wild Hurricane

2025 Ram 1500 RHO Replaces The Hemi V8 With A Wild Hurricane

2025 BMW i4 And 4-Series Gran Coupe Get Refreshed Styling, Interior Tweaks

2025 BMW i4 And 4-Series Gran Coupe Get Refreshed Styling, Interior Tweaks

2025 Toyota Crown Signia Draws The Line Between Wagon And SUV

Sign up for our newsletter.

Get industry updates sent straight to you, designed to offer a simple glance at the motoring world.

bottom of page