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Did you know that some Fords can parallel park themselves? Well, it seems that not enough owners knew before, because the Blue Oval has announced that its Active Park Assist feature will no longer be available on newer models. And as a result, this is expected to save the company as much as $2 billion.
Active Park Assist has actually been offered on select models for over a decade, and we'll admit that we had no idea the feature was available for so long. Considering that, we're not surprised to hear that popularity was very low. Ford COO Kumar Galhotra stated during a recent conference call that the brand's connected vehicle data indicated that "Very, very few people are using it...".
Removing this unpopular feature will allow Ford to cut some major costs, saving nearly $60 for each vehicle and $10 million each year. Getting rid of Active Park Assist will also throw its required operating costs out the window, saving Ford a grand total of $2 billion at the end of the day.
As of this writing, Active Park Assist is offered on a wide variety of Ford models, including the Escape, Explorer, F-150, and Mustang Mach-E. Lincoln also offered its own version on select models. It remains to be seen when exactly Ford plans to end the feature's availability.
Image Credits: Ford
Report
Feb 24, 2024
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Ford Will Stop Offering Feature That Allowed Cars To Park Themselves
You didn't use Active Park Assist, so Ford is getting rid of it.
Did you know that some Fords can parallel park themselves? Well, it seems that not enough owners knew before, because the Blue Oval has announced that its Active Park Assist feature will no longer be available on newer models. And as a result, this is expected to save the company as much as $2 billion.
Active Park Assist has actually been offered on select models for over a decade, and we'll admit that we had no idea the feature was available for so long. Considering that, we're not surprised to hear that popularity was very low. Ford COO Kumar Galhotra stated during a recent conference call that the brand's connected vehicle data indicated that "Very, very few people are using it...".
Removing this unpopular feature will allow Ford to cut some major costs, saving nearly $60 for each vehicle and $10 million each year. Getting rid of Active Park Assist will also throw its required operating costs out the window, saving Ford a grand total of $2 billion at the end of the day.
As of this writing, Active Park Assist is offered on a wide variety of Ford models, including the Escape, Explorer, F-150, and Mustang Mach-E. Lincoln also offered its own version on select models. It remains to be seen when exactly Ford plans to end the feature's availability.
Image Credits: Ford
