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Hot on the heels on an exit from several foreign markets that included the utter destroyal of Australia's Holden, GM is creeping back into overseas markets with the introduction of the GMC brand in China, Australia, and New Zealand. This follows the brand's launch in South Korea last year.
The GMC badge is set to begin appearing on Chinese roads as early as this year, while sales won't begin in Australia and New Zealand until 2025. According to GM, the expansion will "bolster the brand’s established operations in the U.S., Mexico, Canada and Middle East."
"GMC is in the most exciting era in its history as we expect to grow competitively in our home market while venturing into new ones," commented GMC global vice president Duncan Aldred. "We’re forging our future as a premium truck and SUV brand, and our success shows our customers around the world are just as excited as we are for the road ahead."
Here in the States, GMC is continuing to enjoy some sales growth, with 563,677 vehicle deliveries in 2023 accounting for a considerable 8.9% increase in sales. Out of that amount, 189,288 of those sales were for the Sierra 1500, while the larger Sierra HD and three-row Acadia crossover finished closely behind in second and third. The Sierra lineup as a whole experienced its best sales year ever, along with a growth in full-size pickup segment share for the sixth year in a row.
Elsewhere, sales of the monstrous Hummer EV actually doubled last year compared to 2022, and 34% of GMC customers chose the ritzy Denali models over a similarly-priced Cadillac. Another 19% unsurprisingly went for the brand's newly-added AT4 off-road variants.
Image Credits: GMC
Report
Feb 9, 2024
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GMC Will Expand Its Horizons To China, Australia, And New Zealand
Meanwhile, GMC sales increased by 8.9% in the U.S. last year.
Hot on the heels on an exit from several foreign markets that included the utter destroyal of Australia's Holden, GM is creeping back into overseas markets with the introduction of the GMC brand in China, Australia, and New Zealand. This follows the brand's launch in South Korea last year.
The GMC badge is set to begin appearing on Chinese roads as early as this year, while sales won't begin in Australia and New Zealand until 2025. According to GM, the expansion will "bolster the brand’s established operations in the U.S., Mexico, Canada and Middle East."
"GMC is in the most exciting era in its history as we expect to grow competitively in our home market while venturing into new ones," commented GMC global vice president Duncan Aldred. "We’re forging our future as a premium truck and SUV brand, and our success shows our customers around the world are just as excited as we are for the road ahead."
Here in the States, GMC is continuing to enjoy some sales growth, with 563,677 vehicle deliveries in 2023 accounting for a considerable 8.9% increase in sales. Out of that amount, 189,288 of those sales were for the Sierra 1500, while the larger Sierra HD and three-row Acadia crossover finished closely behind in second and third. The Sierra lineup as a whole experienced its best sales year ever, along with a growth in full-size pickup segment share for the sixth year in a row.
Elsewhere, sales of the monstrous Hummer EV actually doubled last year compared to 2022, and 34% of GMC customers chose the ritzy Denali models over a similarly-priced Cadillac. Another 19% unsurprisingly went for the brand's newly-added AT4 off-road variants.
Image Credits: GMC
