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Jeep is putting its smallest SUV out to pasture in North America, though it's being spared in places like Europe where it's more popular. From 2024 onward, the marginally larger Compass will serve as the brand's entry-level offering for the U.S. and Canada, with its starting price of $28,400 slightly undercutting that of the Renegade.
While sales were at a healthy 106,606 units during its first full year in 2016, the charts have consistently dropped every year since then. This is likely because the Renegade's starting price, which sits at $28,445, never quite screamed entry-level. And for that price, buyers got something that was cramped and underpowered by American standards. In 2022, only 27,549 units were sold in the U.S., and 2023 sales are on track to dip even lower.
In a message to Automotive News, a Jeep spokesperson said that "the brand focuses its resources on SUV segments in North America that continue to grow." In other words, by dropping slower-selling models like the Renegade, Jeep is saving space for its more popular models––namely the ones under the Grand Cherokee and Wagoneer umbrellas.
It should be clarified, though, that not all of North America is saying goodbye to the Renegade, as the SUV is set to live on in Mexico. In fact, Jeep will also continue offering it in dealers across South America, Europe, and the Asia Pacific, so it seems that the U.S. and Canada didn't exactly have the popular opinion.
The Renegade isn't the only Jeep SUV riding off into the sunset this year, as the larger Cherokee abruptly ended production earlier in 2023. However, it's worth noting that a successor to the Cherokee is a given, while the chances of the Renegade nameplate returning are very low.
Image Credits: Jeep
Discontinued
Dec 8, 2023
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Jeep Renegade Dead After 2023 In North America
The larger and more popular Compass will fill the role as Jeep's entry-level model.
Jeep is putting its smallest SUV out to pasture in North America, though it's being spared in places like Europe where it's more popular. From 2024 onward, the marginally larger Compass will serve as the brand's entry-level offering for the U.S. and Canada, with its starting price of $28,400 slightly undercutting that of the Renegade.
While sales were at a healthy 106,606 units during its first full year in 2016, the charts have consistently dropped every year since then. This is likely because the Renegade's starting price, which sits at $28,445, never quite screamed entry-level. And for that price, buyers got something that was cramped and underpowered by American standards. In 2022, only 27,549 units were sold in the U.S., and 2023 sales are on track to dip even lower.
In a message to Automotive News, a Jeep spokesperson said that "the brand focuses its resources on SUV segments in North America that continue to grow." In other words, by dropping slower-selling models like the Renegade, Jeep is saving space for its more popular models––namely the ones under the Grand Cherokee and Wagoneer umbrellas.
It should be clarified, though, that not all of North America is saying goodbye to the Renegade, as the SUV is set to live on in Mexico. In fact, Jeep will also continue offering it in dealers across South America, Europe, and the Asia Pacific, so it seems that the U.S. and Canada didn't exactly have the popular opinion.
The Renegade isn't the only Jeep SUV riding off into the sunset this year, as the larger Cherokee abruptly ended production earlier in 2023. However, it's worth noting that a successor to the Cherokee is a given, while the chances of the Renegade nameplate returning are very low.
Image Credits: Jeep
