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While crossovers have brought surges in sales for exotic automakers like Lamborghini and Aston Martin, McLaren won't be launching a high-riding best-seller anytime soon. Instead, the company wants to heal the financial wounds that arose in 2020. During this year's Goodwood Festival of Speed, McLaren CEO Michael Leiters told Autocar that the brand wants to be "on the right road to profitability" before it can develop any new cars, and that includes an SUV.
In 2020, McLaren was said to be on the brink of bankruptcy, to the point where the company had to sell its Woking headquarters and several vehicles from its heritage collection. While things have gotten better since then, with the launch of the hybrid Artura and gas-powered 750S, Autocar was told that McLaren wants to ensure consistent profitability before it can turn to more future models. Leiters went on to say that we shouldn't expect an SUV from the company until at least 2028.
Until then, the Artura and 750S will hold up the fort as McLaren's main offerings. While we might not see any new supercars soon, Leiters says the two existing models can continue rolling in supercar profits with higher pricing and more special edition models.
When 2028 eventually arrives, McLaren's future lineup will revolve around what it calls "three pillars." Each of them represents hybrid, electric, and gas-powered models, with the Artura already contributing to the first and the 750S representing the last. As for EVs, Leiters says it's not their main focus, as McLaren plans for 90% of its volumes to consist of hybrids.
But if the brand does decide to release an electric supercar, it won't be "a car weighing 2000kg and with 2000bhp," with Leiters saying that "anyone can do that." The brand prefers its new EV to have a similar weight to the gas-powered 750S, and "it has to outperform what we can do with ICE" in terms of both performance and the driver's experience.
Do you think a McLaren SUV would perform just as well as its supercars?
Image Credits: McLaren
Report
Jul 19, 2023
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McLaren Won't Launch A Crossover Until 2028 At The Earliest
The automaker says it needs to improve its financial standings first.
While crossovers have brought surges in sales for exotic automakers like Lamborghini and Aston Martin, McLaren won't be launching a high-riding best-seller anytime soon. Instead, the company wants to heal the financial wounds that arose in 2020. During this year's Goodwood Festival of Speed, McLaren CEO Michael Leiters told Autocar that the brand wants to be "on the right road to profitability" before it can develop any new cars, and that includes an SUV.
In 2020, McLaren was said to be on the brink of bankruptcy, to the point where the company had to sell its Woking headquarters and several vehicles from its heritage collection. While things have gotten better since then, with the launch of the hybrid Artura and gas-powered 750S, Autocar was told that McLaren wants to ensure consistent profitability before it can turn to more future models. Leiters went on to say that we shouldn't expect an SUV from the company until at least 2028.
Until then, the Artura and 750S will hold up the fort as McLaren's main offerings. While we might not see any new supercars soon, Leiters says the two existing models can continue rolling in supercar profits with higher pricing and more special edition models.
When 2028 eventually arrives, McLaren's future lineup will revolve around what it calls "three pillars." Each of them represents hybrid, electric, and gas-powered models, with the Artura already contributing to the first and the 750S representing the last. As for EVs, Leiters says it's not their main focus, as McLaren plans for 90% of its volumes to consist of hybrids.
But if the brand does decide to release an electric supercar, it won't be "a car weighing 2000kg and with 2000bhp," with Leiters saying that "anyone can do that." The brand prefers its new EV to have a similar weight to the gas-powered 750S, and "it has to outperform what we can do with ICE" in terms of both performance and the driver's experience.
Do you think a McLaren SUV would perform just as well as its supercars?
Image Credits: McLaren
