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The buyers have spoken––electric SUVs are just too expensive, and as a result customers aren't willing to drive them off the lots. Now, automakers are trying to reverse their mistakes with considerable price cuts, and Nissan is one of them. For 2024, the Ariya crossover slashes as much as $6,000 off its window sticker, hoping that a more appealing price tag will lead to an uptick in sales.
Starting at the bottom of the lineup, the entry-level Engage FWD drops $3,600 off its price tag for a new starting price of $40,980. This model comes with a 63.0-kWh battery pack that returns a middling range estimate of 216 miles, but luckily, springing for the 87.0-kWh pack with its 304-mile range estimate only costs an extra $1,600, as the Venture+ trim is now priced at $42,580. This battery pack is also available in the better-equipped Evolve+ and Empower+, which cost a respective $45,580 and $49,080. For those who want more power, select trims can be paired with the dual-motor, all-wheel drive e-4ORCE powertrain for an extra $4,000.
The price cuts get even more generous as you climb higher up the trim ladder, as the range-topping e-4ORCE Platinum+ shaves $6,000 off its price tag and now costs $55,580. With its dual-motor, all-wheel drive setup, this model is capable of making 389 hp.
It's worth noting that the Ariya is not eligible for the $7,500 federal tax credit, since it is built in Japan. This is probably what motivated Nissan to slash prices, as it attempt to stay competitive with U.S.-built rivals such as the Ford Mustang Mach E––which has recently received price cuts of its own.
Last year, the Ariya lagged behind competitors in terms of sales, with just 13,464 vehicles delivered over the entirety of 2023. Rivals like the Volkswagen ID.4 and Hyundai Ioniq 5, meanwhile, reported figures of over double that number. Perhaps the lower pricing will allow for a spike in sales this year––if not, Nissan will have to hope that the rest of its future EVs will step in and save the day.
Image Credits: Nissan
Pricing
Mar 16, 2024
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Nissan Cuts 2024 Ariya Prices By Up To $6,000 As EV Price Wars Heat Up
The electric crossover now starts at $40,980 for the base Engage FWD model.
The buyers have spoken––electric SUVs are just too expensive, and as a result customers aren't willing to drive them off the lots. Now, automakers are trying to reverse their mistakes with considerable price cuts, and Nissan is one of them. For 2024, the Ariya crossover slashes as much as $6,000 off its window sticker, hoping that a more appealing price tag will lead to an uptick in sales.
Starting at the bottom of the lineup, the entry-level Engage FWD drops $3,600 off its price tag for a new starting price of $40,980. This model comes with a 63.0-kWh battery pack that returns a middling range estimate of 216 miles, but luckily, springing for the 87.0-kWh pack with its 304-mile range estimate only costs an extra $1,600, as the Venture+ trim is now priced at $42,580. This battery pack is also available in the better-equipped Evolve+ and Empower+, which cost a respective $45,580 and $49,080. For those who want more power, select trims can be paired with the dual-motor, all-wheel drive e-4ORCE powertrain for an extra $4,000.
The price cuts get even more generous as you climb higher up the trim ladder, as the range-topping e-4ORCE Platinum+ shaves $6,000 off its price tag and now costs $55,580. With its dual-motor, all-wheel drive setup, this model is capable of making 389 hp.
It's worth noting that the Ariya is not eligible for the $7,500 federal tax credit, since it is built in Japan. This is probably what motivated Nissan to slash prices, as it attempt to stay competitive with U.S.-built rivals such as the Ford Mustang Mach E––which has recently received price cuts of its own.
Last year, the Ariya lagged behind competitors in terms of sales, with just 13,464 vehicles delivered over the entirety of 2023. Rivals like the Volkswagen ID.4 and Hyundai Ioniq 5, meanwhile, reported figures of over double that number. Perhaps the lower pricing will allow for a spike in sales this year––if not, Nissan will have to hope that the rest of its future EVs will step in and save the day.
Image Credits: Nissan
