top of page

There's a better version of this article.                          to read the full story.

Writer's pictureTurbocharged

Jaguar Could Be Forced To Go Fully Electric To Stay Alive

Jaguar has been struggling badly. Their XE and XF sedans don't sell, the redesigned XJ electric sedan has been delayed, Range Rover is taking the sales of their F-Pace and E-Pace crossovers, and their financial issues are't getting any better. Although their V6 and V8 engines are some of the best-sounding ones on the market, Jaguar's choices of survival are narrowing, and their I-Pace EV is doing quite well. Their best choice could be, sadly, to ditch their awesome engines and go all-electric.

The British automaker already wants to take a bite out of Tesla's sales, and their J-Pace and XJ EVs are in development (even though they're delayed), so it isn't a horrible idea. Jaguar doesn't seem to have to completely overhaul the brand, as a Tesla Model 3-sized compact car will replace the slow-selling XE and possibly XF.

Enthusiasts will be upset if Jaguar chooses this strategy, and their amazing engines, but it's for the better. Axing, selling, or relocating the well-known automaker are other choices, but Jaguar's employees seem to be quite happy with going pure EV.


Source Credits: CarBuzz

Comments


Sign up for our newsletter.

Get industry updates sent straight to you, designed to offer a simple glance at the motoring world.

bottom of page